Micromax has been working on its top secret project named ‘Project Caesar’ for quite a long now. It recently revealed that it has crowd-sourced its second CyanogenMOD based smartphone name. Project Caesar will be now be called Yuphoria, a name chosen through India’s first ever crowd-sourced smartphone-naming campaign #YUNameIt. Expanding over the span of 7 days, the campaign reflected YU’s core credo- ‘YUPlayGod’, and threw the decision ball in the consumers’ court by not only inviting entries from them but also making them the judge of the final moniker for Project Caesar. The forthcoming Cyanogen powered device has already generated a lot of fanfare across social media platforms which resonated in the tremendous response received for #YUNameIt with more than 1,00,000 entries.

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YU asked its social media followers to suggest a name for its upcoming Ceasar project smartphone. the five best names (Yuphoria, Yuknight, Yunicorn, Yunity and Youth.) where shortlisted and kept online for voting. The company said it received more than 1 lakh votes and it has named its upcoming Caesar project smartphone as per the fans decision through voting – “Yu Yuphoria.”

Recalling the scarce details we’ve heard about the device, Yuphoria will be equipped with a 64-bit processor along with 2GB of RAM and 16GB internal storage support. The handset will boast Cyanogen OS 12 based on Android Lollipop. The upcoming handset is also expected to cost higher than the first phone.

To add in more charm, YU has also announced that five randomly selected lucky winners from the entries for name Yuphoria would be given away with the new YU device. Also, many participants have won Amazon Gift Cards worth Rs 1 Lakh throughout the campaign.

Yuphoria is expected to be launched in India by the end of this month and is expected to be priced under Rs. 8,000.

Micromax-owned subsidiary YU hasn’t disclosed the release date of its next device. Precise details will be made available at its launch. Keep checking back for more updates on Yu Yuphoria and more !

  • Harshit Kalra

    What a phone Yuphoria you won my heart 🙂

  • Sabrina Mathews

    the best phone

  • ismailmubarak

    Can’t wait to have this phone! 😀

  • Srikanth Dannana

    CraZiest phone I have ever seen.. can’t wait for it.. Yuphoria rocks . *.*

  • Daniel

    Crazy phone 😀

  • Ali Murtuza

    Definitely a must have phone 🙂

  • Aliasger Rashid

    awesome phone,must buy it for the specs it gives, keep it up yu,its really increasingly trending smartphone,with very good performance

    • Srikanth Dannana

      Its a best buy

  • rohan

    amazing phone worth to buy and fine features.

  • Sabrina Mathews

    the future phone

  • rohan

    the best phone with amazing features.

  • Akshay

    The best phone ever waiting to get it

  • rohan

    amazing phone, it has superbb specs, i am going fr ths.

  • Ali Murtuza

    Great specs 🙂

  • Ali Murtuza

    Can’t wait to get this phone xD

  • Ali Murtuza

    Amazing phone

  • rohan

    its the future, an amazing phone with superb specs.

  • Harshit Kalra

    I am love with this phone ..Its like best one can get at such a price…

    • Srikanth Dannana

      Highly recommended i say

  • Gunjan Singh

    best phone one can get in this price range

  • Srikanth Dannana

    Bestest creation till date .

  • Srikanth Dannana

    I have made my mind . I’m buying this

  • Abhishek Malakar

    best phone one can get in this price range!!!!!!!!!!!

  • Akshay

    The best mobile ever seen realy tooo good yuphoria just rocked it

  • Srikanth Dannana

    Got the phone . Crazy As expected . #YuPlaygod #Yuphoria

  • Srikanth Dannana

    Awesome specs . *.* <3